10 Questions
5 Growth Lenses
Under 3 Minutes
Free
The harder question is: Which problem actually deserves your attention?
The Growth Constraint Score helps you look at your business through five commercial lenses - Choice, Offer & Value, Demand, Conversion and Focus - to identify where closer investigation may be needed before you commit more money, time or attention.
You probably don't need more ideas.
You need to know which idea is worth acting on.
When something isn't working, the most visible problem can easily become the assumed problem.
Not enough leads? Spend more on marketing.
Poor conversion? Fix sales.
Customers comparing you on price? Reposition.
Growth feels stuck? Redesign the website.
Maybe.
But symptoms and constraints aren't always the same thing.
This assessment is designed to help you question the assumption before investing in the solution.
What it looks at
Five places growth can become constrained
Choice
Do customers have a compelling reason to choose you?
Conversion
What happens to genuine demand once it reaches you?
Offer & Value
Is the value they're buying clear and meaningful?
Focus
Is the business putting its resources behind the right growth priority?
Demand
Are enough of the right potential customers finding you?
Your answers will help identify which area deserves closer investigation.
This isn't an automated diagnosis.
Your answers can tell us where to look. They can't tell us why the problem exists.
A weak Demand signal, for example, doesn't automatically mean you need more marketing.
A Conversion signal doesn't automatically mean you have a sales problem.
And a Choice signal doesn't automatically mean you need new positioning.
The purpose of the score is to identify the question worth investigating next.
Don’t just take our word for it, see what others have to say
The Forge Digital transformed our underperforming Google Ads into our strongest-ever ROI driver, delivering 1,100 additional monthly clicks, 305% more conversions and 40% lower costs. They completely restructured our campaigns and supercharged our sales pipeline.
Ashley Hopkinson
Managing Director
A collaborative, results-driven leader who delivers complex projects on time, engages stakeholders effectively and creates original, audience focused content that drives mission-led business growth.
Michael Weber
Director
Anna operates at a strategic level while staying grounded in delivery. She aligned our commercial objectives with a clear go to market strategy, improved cross channel performance and brought cohesion to our marketing function. Her ability to lead with both structure and empathy made her an invaluable part of our growth phase.
Mark Bury
Founder
It was a pleasure to collaborate with Anna as part a pilot we ran with Soil Association and Roam and Relish. She’s very proactive and helped us make a cutting edge tech project a success.
Jessi Baker
Founder
